A Journey of Excellence, Authenticity and Innovation in Luxury Hospitality.
In 2025, Lavorel Hotels proudly marks a decade of inspiring adventures and meaningful commitments. Since its founding in 2015, the group has established itself as a key name in unpretentious luxury, blending authenticity, elegance and warmth across each of its unique properties. This anniversary year opens a new chapter—one written together—with the same unwavering ambition: to offer each guest a unique and unforgettable experience.
A Vision Driven by Jean-Claude Lavorel
At the heart of this remarkable success story is Jean-Claude Lavorel, a visionary entrepreneur who turned a flourishing career in the medical sector into a passion for hospitality, now elevated to a true art of living. In 1989, he founded LVL Médical Group, a leader in home healthcare services. By 2008, he took his first step into the hotel world with the acquisition of La Potinière restaurant in Courchevel 1850, which he transformed into the 5-star Les Suites de la Potinière. In 2012, he sold his medical business to fully dedicate himself to the world of luxury hospitality.
His strategy has always been built around a thoughtful selection of exceptional locations—places rich in history and character—where architecture and service come together to offer far more than just a stay. The group has since curated a collection of prestigious hotels, including Le Chabichou and Le Grand Hôtel Courchevel, both symbols of excellence and refinement. These gems are joined by Le Palace de Menthon on the shores of Lake Annecy, the majestic Château de Bagnols in the Beaujolais region, and Le Grand Pavillon Chantilly, near Paris.
Thoughtful and Ambitious Growth
Since its official creation in 2015, Lavorel Hotels has continuously expanded and diversified its offering—combining luxury, conviviality and innovation. In addition to its 4- and 5-star hotels, the group has grown into complementary sectors with Les Bateaux Lyonnais, a fleet offering river cruises, fine dining, and event services along the Rhône and Saône rivers, as well as the Château des Ravatys, a 36-hectare vineyard estate offering unique wine tourism and private event experiences.
At the same time, the group has embraced modernity through the development of Kopster Hotels—a collection of chic urban hotels located in Lyon, Paris and Colombes, representing a contemporary, accessible way of life. Completing the group’s portfolio, the Marriott Lyon Cité Internationale serves a discerning business clientele, offering a seamless blend of comfort and professionalism.
Human Values at the Heart of Success
The DNA of Lavorel Hotels is built on three fundamental pillars: excellence, creativity and kindness. These core values allow each property to stand out by offering a personalised, thoughtful, and welcoming service. In a world where hospitality increasingly leans towards standardisation, Lavorel Hotels champions a relaxed and approachable kind of luxury, where guests are treated above all as part of the family.
The group’s management is based on a collaborative approach, where everyone is encouraged to share ideas and actively contribute to projects.
Employees work in a friendly, family-like atmosphere that fosters creativity and professional fulfillment.
Internal mobility is also strongly encouraged, allowing each individual to develop their skills and build a rich, personalized career path.
This stimulating environment is a true driving force in delivering high-quality service and creating an unforgettable customer experience.
A Diverse and International Clientele
Lavorel Hotels’ properties attract a wide range of guests: from business travellers to families seeking a peaceful getaway, from couples in search of romantic experiences to companies hosting seminars and corporate events. In Courchevel, one of the group’s flagship destinations, 80% of the clientele is international, a testament to the brand’s growing reach abroad.
Key Figures that Reflect a Remarkable Journey
In 2024, Lavorel Hotels posted a turnover of €91.3 million and an EBITDA of €34 million. The group now manages 1,120 rooms and employs 650 staff, all driven by the same passion for hospitality.
A New Identity for a New Decade
To mark its 10th anniversary, Lavorel Hotels has reached a symbolic milestone with a complete rebranding of its visual identity and logo. This transformation goes beyond a simple aesthetic update — it reflects a new maturity and a renewed ambition for the years ahead.
The new logo embodies both the group’s heritage and its forward-looking vision. Clean lines and contemporary typography express a pursuit of modernity and elegance, while subtle curves evoke the warmth and attention to detail that define the Lavorel Hotels experience. This refreshed identity stands as a symbol of a more liberated, bold and vibrant kind of luxury. It perfectly captures the group’s positioning: a refined brand rooted in excellence and proudly unstandardised.
One Anniversary, Ten Dream Experiences to Win
True to the spirit of our group, this celebration is bold, elegant… and generous. To mark the occasion, a special competition has been launched on our Instagram account, giving our community the chance to win 10 exceptional experiences, each one showcasing an iconic property from our collection.
This competition is built around our anniversary video saga — a ten-part series that retraces the story and universe of Lavorel Hotels. With each new episode released, a new prize draw is launched, linked to the establishment featured in the chapter. A wonderful opportunity to (re)discover the richness of our collection — and to experience truly timeless moments.
A Promising Future
As the group celebrates its 10th anniversary, Jean-Claude Lavorel and his teams are eager to continue this remarkable journey. With rich experience and a distinctive market position, they are ready to explore new horizons — always guided by the ambition to create places of life and connection, where luxury, conviviality and creativity come together.
Lavorel Hotels is far more than a hotel group: it is a family, a state of mind, a promise of authenticity and accessible elegance. A brand that dares, inspires, and invites you to discover a luxury without compromise.
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